Contact Us: (+91) 8591-383-206 | Email: manager@72by35southernstreet.com
Contact Us: (+91) 8591-383-206 | Email: manager@72by35southernstreet.com
New Language of Performance
Rooted in Carnatic tradition. Infused with story, philosophy, and flair.
We create immersive, customized experiences that move hearts and spark minds

The world bygone had 2 kinds of players – The ‘Creators’ & The ‘Consumers’. The ones who ‘create’ ideas, products/services, renovations & revolutions are ‘Creators’, while the ones who ‘consume’ the same are the ‘Consumers’.
However, in the present-day world, not everything that gets created is consumed. In this millennium, the creator seeks ‘acceptance’ from the consumer to revolutionize the creation … and that isn’t an automatic process.
This brings a new player into the arena. A player who connects the revolutionary idea to the world of consumers. This player is termed as ‘moving’.

A CEO has developed an incredible plan for the future of the organization. However, his immediate team should be ‘moved’ to accepting it, if the plan has to revolutionize the market.

A Spiritual Guru may bring the essence of the scriptures to the disciple. However, the disciple must ‘accept’ its spiritualism to attain realization.

A musician may have composed a new song. However, the audience must ‘accept’ it to make it a chartbuster.
In all the 3 examples, ‘Moving’ plays a pivotal role. The 3 parameters of ‘Moving’ are –
1. Convincing
2. Persuading
3. influencing
‘Moving’ is different from ‘Manipulating’…it isn’t hoodwinking. It takes root in the principles, values & belief system of broadcaster. We as Carnatic musicians believe in the ‘Music That Moves’. We are the Right Brainers. Our purpose is to drive transformation by convincing, persuading, influencing & moving the world… through Music.
We pride ourselves in being ‘India’s Premier Thinking Band’. To most bands, the performance is ‘on stage’. To us, our real performance is at ‘every stage’.
Our engagements have an objective/message coated musically with multiple layers of entertainment. Therefore, even if a song is repeated… a new thought surfaces… each time…every time.
Our thinking process has 3 parts –
1. Understanding the objectives/purpose
a. Our rich experience in both, the corporate life & artistic life (for further info please refer to ‘WHO’); assist in understanding the objectives/ purpose of the engagement clearly.
b. Music moves everyone differently. The objective/message clarity support in channelizing the engagement to the anticipated result.
c. We prefer taking the brief directly from the source to deliver maximum impact.


Mr. Orchestration
“The first & foremost job of an individual is to take charge of his energy, and then help to orchestrate the energy of those around him” said Management Philosopher, Peter Drucker…. and this ardent Drucker Devotee was listening.

Ms. Storyteller
It’s true that a story will tell itself, when it’s ready. It’s also true that the role of a narrator, is to play the part of each character in the story. Our next band member’s role is not only to identify the ripe stories that are ready to speak, but also to play the various roles to amplify its voice.

Mr. Melody
The great Lee Konitz once said- “As long as there are people trying to play music in a sincere way, there will be Jazz.”
And as long as there are sincere & devoted artistes like Ravi, Carnatic music will continue to weave it’s magic.

Mr. Voice
If Music wakes you up, makes you think & heals you…I guess music is working.”- A.R. Rahman
Music works on him…and his music works on everybody around.

Mr. Rhythm
Rhythm is something that you either have, or don’t have. But when you have it, you have it all over” said Elvis Presley…and when the rhythm is all over, it becomes a part of you, it defines you.

Mr. Key Connection
Creativity is just connecting things” Steve Jobs.
Simple, yet profound… this quote resonates with the lead singer & guitarist of the band.




































Explore the World of Carnatic Music. Find out about new releases, new projects, and upcoming shows with 72/35 Southern Street.
Do you have questions, want to book a show, or collaborate on a new piece? Reach out, and let's make magic happen and enrich the audience experiences.
REGISTERED ADDRESS:
SOUTHERN STREET MUSIC PVT. LTD
A 301 SILVER RIDDHI SIDDHI, NEAR DIAMOND,
GARDEN, CHEMBUR, MUMBAI - 400071
Divya Commercial Complex, 17th Road, Chembur Gaothan, Chembur, Mumbai, Maharashtra, India
Call: (+91) 8591-383-206 | Email: manager@72by35southernstreet.com
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