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Contact Us: (+91) 8591-383-206 | Email: manager@72by35southernstreet.com

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72/35 Southern Street
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New Language of Performance

 

Rooted in Carnatic tradition. Infused with story, philosophy, and flair.

We create immersive, customized experiences that move hearts and spark minds

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Why we do, what we do?

The world bygone had 2 kinds of players – The ‘Creators’ & The ‘Consumers’. The ones who ‘create’ ideas, products/services, renovations & revolutions are ‘Creators’, while the ones who ‘consume’ the same are the ‘Consumers’.


However, in the present-day world, not everything that gets created is consumed. In this millennium, the creator seeks ‘acceptance’ from the consumer to revolutionize the creation … and that isn’t an automatic process. 


This brings a new player into the arena. A player who connects the revolutionary idea to the world of consumers. This player is termed as ‘moving’. 

Let’s take 3 instances from our daily lives –

A CEO has developed an incredible plan for the future of the organization. However, his immediate team should be ‘moved’ to accepting it, if the plan has to revolutionize the market.

A Spiritual Guru may bring the essence of the scriptures to the disciple. However, the disciple must ‘accept’ its spiritualism to attain realization.

 A musician may have composed a new song. However, the audience must ‘accept’ it to make it a chartbuster. 

In all the 3 examples, ‘Moving’ plays a pivotal role. The 3 parameters of ‘Moving’ are –

1. Convincing

2. Persuading

3. influencing

‘Moving’ is different from ‘Manipulating’…it isn’t hoodwinking. It takes root in the principles, values & belief system of broadcaster. We as Carnatic musicians believe in the ‘Music That Moves’. We are the Right Brainers. Our purpose is to drive transformation by convincing, persuading, influencing & moving the world… through Music. 

Why we do what we do? Because we believe in moving people !

How do we do it?

We pride ourselves in being ‘India’s Premier Thinking Band’. To most bands, the performance is ‘on stage’. To us, our real performance is at ‘every stage’. 


Our engagements have an objective/message coated musically with multiple layers of entertainment. Therefore, even if a song is repeated… a new thought surfaces… each time…every time.


Our thinking process has 3 parts –

1. Understanding the objectives/purpose

a. Our rich experience in both, the corporate life & artistic life (for further info please refer to ‘WHO’); assist in understanding the objectives/ purpose of the engagement clearly.

b. Music moves everyone differently. The objective/message clarity support in channelizing the engagement to the anticipated result.

c. We prefer taking the brief directly from the source to deliver maximum impact.

The Curators & Narrators

Hariharan Subramanian

Hariharan Subramanian

Hariharan Subramanian

Mr. Orchestration

 

“The first & foremost job of an individual is to take charge of his energy, and then help to orchestrate the energy of those around him” said Management Philosopher, Peter Drucker…. and this ardent Drucker Devotee was listening.

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Priya Ramnath

Hariharan Subramanian

Hariharan Subramanian

Ms. Storyteller

 

It’s true that a story will tell itself, when it’s ready. It’s also true that the role of a narrator, is to play the part of each character in the story. Our next band member’s role is not only to identify the ripe stories that are ready to speak, but also to play the various roles to amplify its voice.


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B Anantharaman (Ravi)

Hariharan Subramanian

Shivakumar Anantharaman

Mr. Melody


 The great Lee Konitz once said- “As long as there are people trying to play music in a sincere way, there will be Jazz.”

And as long as there are sincere & devoted artistes like Ravi, Carnatic music will continue to weave it’s magic. 


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Shivakumar Anantharaman

​K.G. Vishwanath A.K.A Sriram Gopalakrishnan

Shivakumar Anantharaman

Mr. Voice

 

If Music wakes you up, makes you think & heals you…I guess music is working.”- A.R. Rahman 

Music works on him…and his music works on everybody around. 

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​K.G. Vishwanath A.K.A Sriram Gopalakrishnan

​K.G. Vishwanath A.K.A Sriram Gopalakrishnan

​K.G. Vishwanath A.K.A Sriram Gopalakrishnan

Mr. Rhythm


 Rhythm is something that you either have, or don’t have. But when you have it, you have it all over” said Elvis Presley…and when the rhythm is all over, it becomes a part of you, it defines you.  

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Vishnu Iyer

​K.G. Vishwanath A.K.A Sriram Gopalakrishnan

​K.G. Vishwanath A.K.A Sriram Gopalakrishnan

Mr. Key Connection


 Creativity is just connecting things” Steve Jobs.

Simple, yet profound… this quote resonates with the lead singer & guitarist of the band.

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REGISTERED ADDRESS:

SOUTHERN STREET MUSIC PVT. LTD

A 301 SILVER RIDDHI SIDDHI, NEAR DIAMOND,

GARDEN, CHEMBUR, MUMBAI - 400071

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72/35 Southern Street JamPad

Divya Commercial Complex, 17th Road, Chembur Gaothan, Chembur, Mumbai, Maharashtra, India

Call: (+91) 8591-383-206 | Email: manager@72by35southernstreet.com

Explore the Power of Music that Speaks to the Soul and Mind

We realize that the entertainment/ engagement desires of the Corporate Audience are very different.

Share your THOUGHT and we will CONVERT it into an INTERESTING & ENTERTAINING MUSICAL CONCEPT. 


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